Podcasting is about to become more like radio. Nothing will change with the actual mechanics of podcasts — how they’re produced, how they’re distributed, or who listens. The change will come in what producers know about who listens, and when they stop listening. This fall, Apple will release new analytics for podcasts that will show … Continue reading
Over the past 6 months I’ve been working with a team of very talented people to build and launch a new music service called “Victory On Demand.” (My role in the project has been a small one, although it continues to grow). Think of it as the “Spotify” of Christian music. You can listen to any song or entire albums from thousands of Christian artists and create your own playlists. Explore music from Today’s Worship, Pop, Hip-Hop, Gospel, EDM, Spanish and 6 other genres. I’m building my Christmas playlist today. Any suggestions?
Guaranteed to bring a smile to your face!
“Success is knowing your purpose in life, growing to reach your maximum potential and sowing seeds to benefit others.” – John C. Maxwell
I’d love to help. Let’s connect and make your audio project the best that it can be. Get in touch.
Several years ago my colleague Tom Atema, who I know from his days at WMIT Radio in Asheville and EQUIP, gave me a copy of his book Leadership In Blue Jeans. I didn’t read it until recently … glad I did. My biggest takeaways included:
- The mission is more important than who gets the credit.
- “God uses money to create spiritual growth moments in our lives. Money is a catalyst so we can grow to another level in our faith” (p. 17).
- It is more important to develop people for ministry rather than just doing ministry.
- In non-profit ministry we can only control our expense. We cannot control income.
- “People who are average in passion have less than average followers” (p. 45).
- Be careful not to equate God’s blessings of success as something we achieved.
- As leaders we will never take people to places where we ourself have never been.
There are many more pages and insights all marked up by the yellow highlighter. Tom’s book is like a powerful vitamin B shot that is sure to energize anyone serving and leading people in ministry. With the authors background in Christian radio, anyone in our field will find Leadership In Blue Jeans helpful in keeping our priorities straight.
Here’s a powerful quote by Eric Norberg from his 1996 book Radio Programming that still rings true today: “What you seek to influence with radio programming is audience behavior, and for that you must provide an emotionally satisfying companionship service–a soundtrack for the listener’s life–that logical liners can reinforce” (page 14). Does your station treat the listener like a friend? A genuine relationship with your listeners is a formula for success!
How much of your day is dedicated to working on creativity? New ideas that can breathe life back into radio are awaiting you and your team. Schedule time everyday with the creative people on your staff to conceive these new ideas. If you need help “fleshing out” new and creative ideas please reach out to me.