Guaranteed to bring a smile to your face!

“Success is knowing your purpose in life, growing to reach your maximum potential and sowing seeds to benefit others.” – John C. Maxwell

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I’d love to help. Let’s connect and make your audio project the best that it can be. Get in touch.

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Matt Collins Guardian article on fundraising proclaimed, “A recent report found that entrepreneurs say social media is a waste of time, with no discernible impact on their sales, and I believe the same could be said for charities.” Matt’s conclusion is that resources should be allocated to avenues where the donations are generated. Has your ministry seen a good return on investment for the time and money you’ve spent soliciting funds through social media? Carlos Miranda in a reaction piece to Matt’s post contends, “Telling charities to step away from social media is short-sighted.” Ignore digital natives at your own peril he warns, Continue Reading…

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Several years ago my colleague Tom Atema, who I know from his days at WMIT Radio in Asheville and EQUIP, gave me a copy of his book Leadership In Blue Jeans. I didn’t read it until recently … glad I did. My biggest takeaways included:

  • The mission is more important than who gets the credit.
  • “God uses money to create spiritual growth moments in our lives. Money is a catalyst so we can grow to another level in our faith” (p. 17).
  • It is more important to develop people for ministry rather than just doing ministry.
  • In non-profit ministry we can only control our expense. We cannot control income.
  • “People who are average in passion have less than average followers” (p. 45).
  • Be careful not to equate God’s blessings of success as something we achieved.
  • As leaders we will never take people to places where we ourself have never been.

There are many more pages and insights all marked up by the yellow highlighter. Tom’s book is like a powerful vitamin B shot that is sure to energize anyone serving and leading people in ministry. With the authors background in Christian radio, anyone in our field will find Leadership In Blue Jeans helpful in keeping our priorities straight.

Emotional Companionship

February 22, 2016

Radio-Companionship

Here’s a powerful quote by Eric Norberg from his 1996  book Radio Programming that still rings true today: “What you seek to influence with radio programming is audience behavior, and for that you must provide an emotionally satisfying companionship service–a soundtrack for the listener’s life–that logical liners can reinforce” (page 14). Does your station treat the listener like a friend? A genuine relationship with your listeners is a formula for success!

Featured Aircheck

February 3, 2016

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Much thanks to Ted Kelly and the team at HisAir.net for featuring my radio work on their site. Check it out at http://www.hisair.net/1677-2/ Click the little speaker icon to listen.

Radio Is A Creative Endeavor

January 14, 2016

Radio-Creative

How much of your day is dedicated to working on creativity? New ideas that can breathe life back into radio are awaiting you and your team. Schedule time everyday with the creative people on your staff to conceive these new ideas. If you need help “fleshing out” new and creative ideas please reach out to me.

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Sixty years ago today, on January 8, 1956, Jim Elliot and four of his friends are killed by a tribe of Auca Indians in Ecuador. I encourage you to read Shadow of the Almighty by Elisabeth Elliot and watch the movie called End of the Spear. Two great ways to examine a life well spent and keep your focus on what’s important in 2016.

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When learning something new I try to share it with a friend or coworker. This helps me retain the new information and hopefully adds value to others. What have you learned today?