14 Things Consumers Hire Radio Brands To Do

June 20, 2013

At the top of the list are the areas where radio is most vulnerable. The items at the bottom are the most defensible positions, least vulnerable positions.

* Favorite Musicblaupunkt-internet-radio

* Soundtrack – Background Music

* Entertainment

* NOW – Immediacy

* Inform & Educate

* Changing Your Mood

* Discovery – Something You Haven’t Heard Before

———— (The pendulum begins to swing to more defensible positions below this line)

* Culture Immersion

* Companionship

* Easy Convenience

* Local

* Belonging

* Betterness – Makes My Life Better

* Star Access

Courtesy of Mark Ramsey and “Hivio – The Radio Ideas Festival”.

Bryan Race

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I provide leadership and management for a group of 3 radio stations and 2 translators owned by Toccoa Falls College (TFC). I'm a highly motivated, dedicated and creative radio professional with over 33 years of experience in multiple formats. Expertise in all aspects of station management, programming and personality driven radio. I'm committed to building brand loyalty by forging vital, lasting relationships with listeners, donors and the community. I graduated with multiple honors from TFC in 1996 and have also has done Master's work at Southeastern Baptist Theological Seminary. My areas of expertise include: Goal Setting, Donor Development, Public Relations, Audio and Video Production, Fundraising, Direct Marketing, Advertising, Social Media Strategies, Email Marketing, and Public Speaking.