14 Things Consumers Hire Radio Brands To Do

June 20, 2013 — Leave a comment

At the top of the list are the areas where radio is most vulnerable. The items at the bottom are the most defensible positions, least vulnerable positions.

* Favorite Musicblaupunkt-internet-radio

* Soundtrack – Background Music

* Entertainment

* NOW – Immediacy

* Inform & Educate

* Changing Your Mood

* Discovery – Something You Haven’t Heard Before

———— (The pendulum begins to swing to more defensible positions below this line)

* Culture Immersion

* Companionship

* Easy Convenience

* Local

* Belonging

* Betterness – Makes My Life Better

* Star Access

Courtesy of Mark Ramsey and “Hivio – The Radio Ideas Festival”.

Bryan

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General Manager at Toccoa Falls Radio.

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