14 Things Consumers Hire Radio Brands To Do

June 20, 2013

At the top of the list are the areas where radio is most vulnerable. The items at the bottom are the most defensible positions, least vulnerable positions.

* Favorite Musicblaupunkt-internet-radio

* Soundtrack – Background Music

* Entertainment

* NOW – Immediacy

* Inform & Educate

* Changing Your Mood

* Discovery – Something You Haven’t Heard Before

———— (The pendulum begins to swing to more defensible positions below this line)

* Culture Immersion

* Companionship

* Easy Convenience

* Local

* Belonging

* Betterness – Makes My Life Better

* Star Access

Courtesy of Mark Ramsey and “Hivio – The Radio Ideas Festival”.

Bryan

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General Manager at Toccoa Falls Radio.