Archives For November 2015

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Washington Post reporter Paul Farhi has an excellent analysis on the graying of public radio and what NPR is doing to reach younger demographics. You can read the article here. Paul writes; “the radio part of public radio may be in slow and irreversible decline, a fate faced by newspapers, TV stations and other kinds of “legacy” media in the digital age.” Read the piece and see what you think. By the way, one of NPR’s initiatives includes a series about the lives of 15 year old girls. What ideas have you implemented to attract a younger audience? Let me know.

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83% of retailers are ignoring customer questions on social media, according to a new survey from Sprout Social, while others make people wait an average of 12 hours to for a response. Customers are more likely to respond to your social media promotions and offers if you show responsiveness to their questions and concerns.

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If you have not written your end-of-year fundraising letter or you still have some last-minute appeals to write for email or your website, then these strategies are for you. Iris Sutcliffe offers up 4 “best practices” to make your donors want to take time to read and respond to your request. She also offers a free guide to help your appeals cut through the clutter and inspire generosity from your supporters.

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Positive customer service experiences are essential to sustaining relationships with those you do business with. Social media strategist Jay Baer spells out 3 formulas for creating exceptional experiences that will have your customers coming back to you again and sharing their experience with others. Discover how speed, authenticity and relevance can shatter expectations and set your company apart from the competition.

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Whether you are trying to influence customers to buy a physical product or you’re marketing a brand — these 12 books can help. Dave Gerhardt provides key takeaways for each of the 12 books in this blog post. His recommended reads will keep me busy over the holidays.

Aircheck November 2015

November 16, 2015

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I’m not sure how long “Bark For Life” has been around. This weekend was the first time I heard about it and the concept sounds wonderful. Events like the one profiled in this story benefit The American Cancer Society. How can you integrate your constituents love for their pets into your organizations fundraising efforts? Paws For A Cause … would love hear your ideas.

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Building relationships with the donors to your non-profit is key to obtaining their help. There is still time to work on those relationships during this important time in the fundraising calendar. Claire Axelrad offers some timely reminders in her excellent blog post on the topic. The section on “donation landing pages” for websites is especially instructive.

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This Red Paper from Ogilvy & Mather is the best analysis I’ve seen on understanding how to engage with the mobile generation. The insights you will glean are well worth the 30 minutes it will take to read the presentation. Discover why traditional marketing strategies are destined to fail when targeting those who have never known a time without the internet.

2016 Voice Over Demo

November 11, 2015


Send me an email through my contact page if I can help you with your audio production needs.