How NPR Is Trying To Attract Younger Listeners

November 22, 2015

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Washington Post reporter Paul Farhi has an excellent analysis on the graying of public radio and what NPR is doing to reach younger demographics. You can read the article here. Paul writes; “the radio part of public radio may be in slow and irreversible decline, a fate faced by newspapers, TV stations and other kinds of “legacy” media in the digital age.” Read the piece and see what you think. By the way, one of NPR’s initiatives includes a series about the lives of 15 year old girls. What ideas have you implemented to attract a younger audience? Let me know.

Bryan Race

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Inspiring people to fund life-changing ministries and projects is my business. Currently, I'm the Director of Development at Victory 91.5 in Atlanta, GA. I'm a highly motivated, dedicated and creative radio professional with over 34 years of experience in multiple formats. Expertise in all aspects of station management, programming and personality driven radio. I'm committed to building brand loyalty by forging vital, lasting relationships with listeners, donors and the community. I graduated with multiple honors from TFC in 1996 and have also has done Master's work at Southeastern Baptist Theological Seminary. My areas of expertise include: Donor Development, Public Relations, Audio and Video Production, Fundraising, Direct Marketing, Advertising, Social Media Strategies, Email Marketing, and Public Speaking.