Matt Collins Guardian article on fundraising proclaimed, “A recent report found that entrepreneurs say social media is a waste of time, with no discernible impact on their sales, and I believe the same could be said for charities.” Matt’s conclusion is that resources should be allocated to avenues where the donations are generated. Has your ministry seen a good return on investment for the time and money you’ve spent soliciting funds through social media? Carlos Miranda in a reaction piece to Matt’s post contends, “Telling charities to step away from social media is short-sighted.” Ignore digital natives at your own peril he warns, “Organisations that aren’t investing in social media, are doing themselves a massive disservice and failing to future-proof their communications. Not only are they missing out on valuable insights into their supporter base, they also miss out on engaging and interacting with their next generation of supporters. My big takeaway is that you have to invest time, money, and resources appropriately. Never assume a social media campaign will drive the majority of your contributions. However, you must keep your ministry or charity in front of where the eyeballs are. If I can help your radio station better engage your audience through social media–reach out to me here.
Should Your Nonprofit Stop Relying On Social Media?
March 17, 2016