Matt Collins Guardian article on fundraising proclaimed, “A recent report found that entrepreneurs say social media is a waste of time, with no discernible impact on their sales, and I believe the same could be said for charities.” Matt’s conclusion is that resources should be allocated to avenues where the donations are generated. Has your ministry seen a good return on investment for the time and money you’ve spent soliciting funds through social media? Carlos Miranda in a reaction piece to Matt’s post contends, “Telling charities to step away from social media is short-sighted.” Ignore digital natives at your own peril he warns, Continue Reading…
Archives For Fundraising
If you have not written your end-of-year fundraising letter or you still have some last-minute appeals to write for email or your website, then these strategies are for you. Iris Sutcliffe offers up 4 “best practices” to make your donors want to take time to read and respond to your request. She also offers a free guide to help your appeals cut through the clutter and inspire generosity from your supporters.
I’m not sure how long “Bark For Life” has been around. This weekend was the first time I heard about it and the concept sounds wonderful. Events like the one profiled in this story benefit The American Cancer Society. How can you integrate your constituents love for their pets into your organizations fundraising efforts? Paws For A Cause … would love hear your ideas.
Building relationships with the donors to your non-profit is key to obtaining their help. There is still time to work on those relationships during this important time in the fundraising calendar. Claire Axelrad offers some timely reminders in her excellent blog post on the topic. The section on “donation landing pages” for websites is especially instructive.
As we approach fundraising at the end of the year remember to incorporate “matching gifts” into your appeals. There are benefits for your organization and more importantly your donors. This article from DoubleTheDonation.com is a good starting point. Check out the matching gifts page for the ministry I represent.
I’ve recently started supporting a local pregnancy resource center with weekly donations. The organization is quick to send me a “thank you” card with a note about who came in to see them for counseling (anonymously of course) and how to pray for them. I love getting these cards! They go on my refrigerator as a reminder of the importance of the donations and the people those gifts are impacting. Here’s a short article to get your organization thinking along these lines and ready for acknowledging your supporters during the “givingest” time of the year. Read on >>>