Archives For Marketing

socialmediatoolsthoughts

Looking to grow your brand in 2016? Of course you are. Sujan Patel highlights 11 tools you most likely are not using but should strongly consider. Access the Entrepreneur article here. Number 3 and 10 really caught my attention.

Customer-Service1

Positive customer service experiences are essential to sustaining relationships with those you do business with. Social media strategist Jay Baer spells out 3 formulas for creating exceptional experiences that will have your customers coming back to you again and sharing their experience with others. Discover how speed, authenticity and relevance can shatter expectations and set your company apart from the competition.

Essential-Books-Product-Marketing

Whether you are trying to influence customers to buy a physical product or you’re marketing a brand — these 12 books can help. Dave Gerhardt provides key takeaways for each of the 12 books in this blog post. His recommended reads will keep me busy over the holidays.

michelle-phan1
This Red Paper from Ogilvy & Mather is the best analysis I’ve seen on understanding how to engage with the mobile generation. The insights you will glean are well worth the 30 minutes it will take to read the presentation. Discover why traditional marketing strategies are destined to fail when targeting those who have never known a time without the internet.