Podcasting is about to become more like radio. Nothing will change with the actual mechanics of podcasts — how they’re produced, how they’re distributed, or who listens. The change will come in what producers know about who listens, and when they stop listening. This fall, Apple will release new analytics for podcasts that will show … Continue reading
Archives For Radio
Over the past 6 months I’ve been working with a team of very talented people to build and launch a new music service called “Victory On Demand.” (My role in the project has been a small one, although it continues to grow). Think of it as the “Spotify” of Christian music. You can listen to any song or entire albums from thousands of Christian artists and create your own playlists. Explore music from Today’s Worship, Pop, Hip-Hop, Gospel, EDM, Spanish and 6 other genres. I’m building my Christmas playlist today. Any suggestions?
Guaranteed to bring a smile to your face!
Here’s a powerful quote by Eric Norberg from his 1996 book Radio Programming that still rings true today: “What you seek to influence with radio programming is audience behavior, and for that you must provide an emotionally satisfying companionship service–a soundtrack for the listener’s life–that logical liners can reinforce” (page 14). Does your station treat the listener like a friend? A genuine relationship with your listeners is a formula for success!
How much of your day is dedicated to working on creativity? New ideas that can breathe life back into radio are awaiting you and your team. Schedule time everyday with the creative people on your staff to conceive these new ideas. If you need help “fleshing out” new and creative ideas please reach out to me.
Washington Post reporter Paul Farhi has an excellent analysis on the graying of public radio and what NPR is doing to reach younger demographics. You can read the article here. Paul writes; “the radio part of public radio may be in slow and irreversible decline, a fate faced by newspapers, TV stations and other kinds of “legacy” media in the digital age.” Read the piece and see what you think. By the way, one of NPR’s initiatives includes a series about the lives of 15 year old girls. What ideas have you implemented to attract a younger audience? Let me know.
DASH 3.0 is coming up next week in Detroit. To get you ready for the event, here’s Ed Ryan and Fred Jacobs with a short webinar called “The Six Big Things You’ll Learn At DASH About The Connected Car.” Radio can stay relevant in the automobile for years to come. Learn how >>>