Archives For Social Media

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Looking to grow your brand in 2016? Of course you are. Sujan Patel highlights 11 tools you most likely are not using but should strongly consider. Access the Entrepreneur article here. Number 3 and 10 really caught my attention.

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83% of retailers are ignoring customer questions on social media, according to a new survey from Sprout Social, while others make people wait an average of 12 hours to for a response. Customers are more likely to respond to your social media promotions and offers if you show responsiveness to their questions and concerns.

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Positive customer service experiences are essential to sustaining relationships with those you do business with. Social media strategist Jay Baer spells out 3 formulas for creating exceptional experiences that will have your customers coming back to you again and sharing their experience with others. Discover how speed, authenticity and relevance can shatter expectations and set your company apart from the competition.

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This Red Paper from Ogilvy & Mather is the best analysis I’ve seen on understanding how to engage with the mobile generation. The insights you will glean are well worth the 30 minutes it will take to read the presentation. Discover why traditional marketing strategies are destined to fail when targeting those who have never known a time without the internet.

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What’s missing from this picture? Something we’re addicted to? This photo from Eric Pickersgill was one of the week’s highlights in the world of social media. Click here to see the biggest ideas, most talked about trends, productivity tips, and how to suck at social media.

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Paul Taylor discusses the “new transparency” companies should employee in their social media. He says it can improve trust among your team and customer base and might even lead to finding more business. I think it’s important for broadcasters to consider social media as more than just another “broadcasting” platform. See if you agree.


Tara Hunt, whose expertise is in social marketing, took to YouTube to find her next gig. Discover why the old methods of searching for a job are breaking down and how to create new opportunities for yourself. Watch the video above or click here for a more detailed story.

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Which social media platforms are best for your B2B or B2C? You will greatly appreciate the tips digital strategist Deepak Goel offers in this concise article. The Facebook engagement ideas alone are worth the 3 minutes to read the piece.

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This is probably my favorite headline ever. But what practices can you use for creating effective headlines on LinkedIn achieving better audience engagement? In this short video from Daniel Roth (Executive Editor of LinkedIn) you’ll learn how headlines bring people into your posts and why conversational titles work best.

Here’s the link. Enjoy!