How much of your day is dedicated to working on creativity? New ideas that can breathe life back into radio are awaiting you and your team. Schedule time everyday with the creative people on your staff to conceive these new ideas. If you need help “fleshing out” new and creative ideas please reach out to me.
Sixty years ago today, on January 8, 1956, Jim Elliot and four of his friends are killed by a tribe of Auca Indians in Ecuador. I encourage you to read Shadow of the Almighty by Elisabeth Elliot and watch the movie called End of the Spear. Two great ways to examine a life well spent and keep your focus on what’s important in 2016.
Washington Post reporter Paul Farhi has an excellent analysis on the graying of public radio and what NPR is doing to reach younger demographics. You can read the article here. Paul writes; “the radio part of public radio may be in slow and irreversible decline, a fate faced by newspapers, TV stations and other kinds of “legacy” media in the digital age.” Read the piece and see what you think. By the way, one of NPR’s initiatives includes a series about the lives of 15 year old girls. What ideas have you implemented to attract a younger audience? Let me know.
If you have not written your end-of-year fundraising letter or you still have some last-minute appeals to write for email or your website, then these strategies are for you. Iris Sutcliffe offers up 4 “best practices” to make your donors want to take time to read and respond to your request. She also offers a free guide to help your appeals cut through the clutter and inspire generosity from your supporters.
Whether you are trying to influence customers to buy a physical product or you’re marketing a brand — these 12 books can help. Dave Gerhardt provides key takeaways for each of the 12 books in this blog post. His recommended reads will keep me busy over the holidays.