When learning something new I try to share it with a friend or coworker. This helps me retain the new information and hopefully adds value to others. What have you learned today?
Washington Post reporter Paul Farhi has an excellent analysis on the graying of public radio and what NPR is doing to reach younger demographics. You can read the article here. Paul writes; “the radio part of public radio may be in slow and irreversible decline, a fate faced by newspapers, TV stations and other kinds of “legacy” media in the digital age.” Read the piece and see what you think. By the way, one of NPR’s initiatives includes a series about the lives of 15 year old girls. What ideas have you implemented to attract a younger audience? Let me know.
If you have not written your end-of-year fundraising letter or you still have some last-minute appeals to write for email or your website, then these strategies are for you. Iris Sutcliffe offers up 4 “best practices” to make your donors want to take time to read and respond to your request. She also offers a free guide to help your appeals cut through the clutter and inspire generosity from your supporters.
Whether you are trying to influence customers to buy a physical product or you’re marketing a brand — these 12 books can help. Dave Gerhardt provides key takeaways for each of the 12 books in this blog post. His recommended reads will keep me busy over the holidays.
I’m not sure how long “Bark For Life” has been around. This weekend was the first time I heard about it and the concept sounds wonderful. Events like the one profiled in this story benefit The American Cancer Society. How can you integrate your constituents love for their pets into your organizations fundraising efforts? Paws For A Cause … would love hear your ideas.
Building relationships with the donors to your non-profit is key to obtaining their help. There is still time to work on those relationships during this important time in the fundraising calendar. Claire Axelrad offers some timely reminders in her excellent blog post on the topic. The section on “donation landing pages” for websites is especially instructive.