Radio Is A Creative Endeavor

January 14, 2016

Radio-Creative

How much of your day is dedicated to working on creativity? New ideas that can breathe life back into radio are awaiting you and your team. Schedule time everyday with the creative people on your staff to conceive these new ideas. If you need help “fleshing out” new and creative ideas please reach out to me.

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Sixty years ago today, on January 8, 1956, Jim Elliot and four of his friends are killed by a tribe of Auca Indians in Ecuador. I encourage you to read Shadow of the Almighty by Elisabeth Elliot and watch the movie called End of the Spear. Two great ways to examine a life well spent and keep your focus on what’s important in 2016.

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When learning something new I try to share it with a friend or coworker. This helps me retain the new information and hopefully adds value to others. What have you learned today?

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Looking to grow your brand in 2016? Of course you are. Sujan Patel highlights 11 tools you most likely are not using but should strongly consider. Access the Entrepreneur article here. Number 3 and 10 really caught my attention.

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Washington Post reporter Paul Farhi has an excellent analysis on the graying of public radio and what NPR is doing to reach younger demographics. You can read the article here. Paul writes; “the radio part of public radio may be in slow and irreversible decline, a fate faced by newspapers, TV stations and other kinds of “legacy” media in the digital age.” Read the piece and see what you think. By the way, one of NPR’s initiatives includes a series about the lives of 15 year old girls. What ideas have you implemented to attract a younger audience? Let me know.

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83% of retailers are ignoring customer questions on social media, according to a new survey from Sprout Social, while others make people wait an average of 12 hours to for a response. Customers are more likely to respond to your social media promotions and offers if you show responsiveness to their questions and concerns.

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If you have not written your end-of-year fundraising letter or you still have some last-minute appeals to write for email or your website, then these strategies are for you. Iris Sutcliffe offers up 4 “best practices” to make your donors want to take time to read and respond to your request. She also offers a free guide to help your appeals cut through the clutter and inspire generosity from your supporters.

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Positive customer service experiences are essential to sustaining relationships with those you do business with. Social media strategist Jay Baer spells out 3 formulas for creating exceptional experiences that will have your customers coming back to you again and sharing their experience with others. Discover how speed, authenticity and relevance can shatter expectations and set your company apart from the competition.

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Whether you are trying to influence customers to buy a physical product or you’re marketing a brand — these 12 books can help. Dave Gerhardt provides key takeaways for each of the 12 books in this blog post. His recommended reads will keep me busy over the holidays.

Aircheck November 2015

November 16, 2015