Matt Collins Guardian article on fundraising proclaimed, “A recent report found that entrepreneurs say social media is a waste of time, with no discernible impact on their sales, and I believe the same could be said for charities.” Matt’s conclusion is that resources should be allocated to avenues where the donations are generated. Has your ministry seen a good return on investment for the time and money you’ve spent soliciting funds through social media? Carlos Miranda in a reaction piece to Matt’s post contends, “Telling charities to step away from social media is short-sighted.” Ignore digital natives at your own peril he warns, Continue Reading…
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83% of retailers are ignoring customer questions on social media, according to a new survey from Sprout Social, while others make people wait an average of 12 hours to for a response. Customers are more likely to respond to your social media promotions and offers if you show responsiveness to their questions and concerns.
This Red Paper from Ogilvy & Mather is the best analysis I’ve seen on understanding how to engage with the mobile generation. The insights you will glean are well worth the 30 minutes it will take to read the presentation. Discover why traditional marketing strategies are destined to fail when targeting those who have never known a time without the internet.