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Here’s a powerful quote by Eric Norberg from his 1996 book Radio Programming that still rings true today: “What you seek to influence with radio programming is audience behavior, and for that you must provide an emotionally satisfying companionship service–a soundtrack for the listener’s life–that logical liners can reinforce” (page 14). Does your station treat the listener like a friend? A genuine relationship with your listeners is a formula for success!
Sixty years ago today, on January 8, 1956, Jim Elliot and four of his friends are killed by a tribe of Auca Indians in Ecuador. I encourage you to read Shadow of the Almighty by Elisabeth Elliot and watch the movie called End of the Spear. Two great ways to examine a life well spent and keep your focus on what’s important in 2016.
From “The World is Flat” by Thomas L. Friedman