Here’s a powerful quote by Eric Norberg from his 1996 book Radio Programming that still rings true today: “What you seek to influence with radio programming is audience behavior, and for that you must provide an emotionally satisfying companionship service–a soundtrack for the listener’s life–that logical liners can reinforce” (page 14). Does your station treat the listener like a friend? A genuine relationship with your listeners is a formula for success!
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How much of your day is dedicated to working on creativity? New ideas that can breathe life back into radio are awaiting you and your team. Schedule time everyday with the creative people on your staff to conceive these new ideas. If you need help “fleshing out” new and creative ideas please reach out to me.
Washington Post reporter Paul Farhi has an excellent analysis on the graying of public radio and what NPR is doing to reach younger demographics. You can read the article here. Paul writes; “the radio part of public radio may be in slow and irreversible decline, a fate faced by newspapers, TV stations and other kinds of “legacy” media in the digital age.” Read the piece and see what you think. By the way, one of NPR’s initiatives includes a series about the lives of 15 year old girls. What ideas have you implemented to attract a younger audience? Let me know.
DASH 3.0 is coming up next week in Detroit. To get you ready for the event, here’s Ed Ryan and Fred Jacobs with a short webinar called “The Six Big Things You’ll Learn At DASH About The Connected Car.” Radio can stay relevant in the automobile for years to come. Learn how >>>
I absolutely love stories like this. BBC Radio host Alex Dyke invited a 95-year-old listener who was missing his wife to join him for coffee at the radio station. How will your station or organization go the extra mile today? Read the full story.
The Federal Communications Commission (FCC) finally adopts AM revitalization plan. This could add significant value to stations looking to sell translators. The new rules allow for current translators to be moved up to 250 miles. Read the details here.
At the top of the list are the areas where radio is most vulnerable. The items at the bottom are the most defensible positions, least vulnerable positions.
* Soundtrack – Background Music
* NOW – Immediacy
* Inform & Educate
* Changing Your Mood
* Discovery – Something You Haven’t Heard Before
———— (The pendulum begins to swing to more defensible positions below this line)
* Culture Immersion
* Easy Convenience
* Betterness – Makes My Life Better
* Star Access
Courtesy of Mark Ramsey and “Hivio – The Radio Ideas Festival”.