Archives For Social Media Strategy

This Red Paper from Ogilvy & Mather is the best analysis I’ve seen on understanding how to engage with the mobile generation. The insights you will glean are well worth the 30 minutes it will take to read the presentation. Discover why traditional marketing strategies are destined to fail when targeting those who have never known a time without the internet.


What’s missing from this picture? Something we’re addicted to? This photo from Eric Pickersgill was one of the week’s highlights in the world of social media. Click here to see the biggest ideas, most talked about trends, productivity tips, and how to suck at social media.

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Paul Taylor discusses the “new transparency” companies should employee in their social media. He says it can improve trust among your team and customer base and might even lead to finding more business. I think it’s important for broadcasters to consider social media as more than just another “broadcasting” platform. See if you agree.