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Matt Collins Guardian article on fundraising proclaimed, “A recent report found that entrepreneurs say social media is a waste of time, with no discernible impact on their sales, and I believe the same could be said for charities.” Matt’s conclusion is that resources should be allocated to avenues where the donations are generated. Has your ministry seen a good return on investment for the time and money you’ve spent soliciting funds through social media? Carlos Miranda in a reaction piece to Matt’s post contends, “Telling charities to step away from social media is short-sighted.” Ignore digital natives at your own peril he warns, Continue Reading…

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83% of retailers are ignoring customer questions on social media, according to a new survey from Sprout Social, while others make people wait an average of 12 hours to for a response. Customers are more likely to respond to your social media promotions and offers if you show responsiveness to their questions and concerns.